7 Landing Page Mistakes Killing Your Conversion Rate (And How to Fix Them)

I audit roughly 20 landing pages a month. Same mistakes, every time. If you're sitting at 1-2% conversion rate and wondering why, here's what's probably wrong.

1. You're selling features, not transformation

Your headline says "Comprehensive 12-week coaching program with weekly 1-on-1 calls."

Nobody wakes up wanting a 12-week program. They wake up wanting to lose 20 pounds or hit their first $10K month.

Fix: Lead with the transformation. Save the features for further down the page.

2. Your call-to-action is forgettable

"Submit" — never works. "Learn More" — never works. "Get Started" — barely works.

Fix: Tell people exactly what happens when they click. "Claim my free strategy call" or "Get the 5-step checklist" beats "Get started" every time.

3. You have too many CTAs going to different places

I see this constantly. Above the fold has a "Book a call" button. Mid-page has "Download the guide." Bottom has "Join the newsletter."

You've just split your traffic three ways and confused everyone.

Fix: One landing page, one conversion goal. Every CTA points to the same action.

4. No social proof above the fold

The first 5 seconds decide if someone stays. If they can't see any signal that other people trust you, they bounce.

Fix: Put 3 client logos, a star rating, or "trusted by X+ coaches" above the fold. Visible without scrolling.

5. Your form has too many fields

Each extra field drops your conversion by ~5%. If you're asking for name, email, phone, company, role, AND budget — you've cut your conversion in half.

Fix: Start with the minimum. Name and email is usually enough. Get the rest on the next page or the call.

6. You're not addressing the #1 objection

If your offer is $5,000+, the objection isn't "Should I do this?" — it's "Will this actually work for someone like me?"

If your page doesn't directly answer that, you lose.

Fix: Add a section called something like "What if I'm just starting out?" or "Will this work for my niche?" — and answer it honestly.

7. Your page is slow

If it takes more than 3 seconds to load on mobile, you've lost 40% of visitors before they see anything.

Fix: Compress images, remove unused fonts, host on a fast platform. Test with PageSpeed Insights.

The pattern

Every one of these comes from the same root cause: the page was designed for you, not for your visitor.

Fix the perspective, and these problems mostly fix themselves.

If you want me to audit your page for free, send me your URL. I'll point out the top 3 things to fix.